How to host a Succesful Vendor Booth
Hosting a table at a vendor event, farmer’s market, or craft fair is a great way to meet new people, spark interest, and invite prospects to upcoming classes—all while growing your team!
It’s also ideal for training new builders. With your guidance, they’ll gain confidence by sharing product stories and practicing how to explain value—again and again.
Keep your setup simple and fun. 🎯 Choose a clear theme and focus on just one or two Starter Kits. If you complicate things with an elaborate booth, you (and your team) may be less likely to want to repeat the experience, which may burn everyone out, including yourself. Simplicity makes it duplicable—and that’s how to build momentum!
But one of the top questions I get about hosting a booth is: How do I actually close a sale at these events? So let’s make sure you’re not just busy—but also profitable!
🪜 Relate • Rescue • Remedy
Closing a sale, especially at a busy vendor event, means you’ve already quickly discovered the person’s need and offered a helpful solution. It’s the time when you confidently invite them to take action—gently (not frantically), with a sense of purpose.
But first, be someone they can relate to. Get curious. Listen attentively and find ways to make a real connection. Remember, we’re not here to just make a sale, we are in the business of changing lives!
🫶 RELATE: Discover Their Needs & empathize
Smile – Make eye contact and break the ice with a friendly question.
Stand – Standing communicates a welcome – and shows that you are prepared and ready to help. If you only stand when someone walks in, they will feel like they are inconveniencing you, which will make them uncomfortable and eager to leave.
Experience the Oils – I like to offer them a drop of Valor. This blend’s beautiful aroma makes a great first impression—plus, it’s grounding and comforting, and most people can relate to needing calm and focus in their lives. And because it’s a pricier oil, it also helps you to demonstrate the value of the starter kit once you’re ready to introduce it.
Ask what brought them over or if they’ve used essential oils before. Make sure to stress what makes our oils different (make sure you’ve already absorbed our company’s mission by reading everything at seedtoseal.com)
Listen for clues: Are they tired? Stressed? Struggling with sleep, pain, focus, or immune health?
Find ways to connect—maybe you’ve experienced something similar (stress, kids, menopause, vaccine injury, etc.).
Be warm and genuine. People buy from people they like and trust.
🦹🏻♀️ RESCUE – Offer a Simple, Relevant Solution
Based on what they shared, introduce one or two oils or products that could truly help them.
Share a quick personal story or testimony that relates—yours or someone you know.
Let them smell or try the oil—this engages the senses, stamps a memory, and can build an emotional connection.
Keep it simple. Too much info = overwhelm. Overwhelm leads to “I’ll come back later” (which usually means never).
❣️REMEDY – Confidently Invite Them to Take Action
Assume the YES – Confidence is contagious—so go ahead and assume they’re ready to jump in! You’re not being pushy; you’re being helpful. People need what you have, so don’t second-guess your offer.
- Guide..
“This oil/supplement has been a game-changer for me—you’re going to love how you feel.”
“You’ll want to start with this bundle—it has everything you need, and I even have a cheat sheet for you.”
🌿 KEEP IT FUN, BUT FOCUSED ON A STARTER KIT
Depending on the type of event, consider offering a simple, eye-catching DIY at your booth. It draws people in, sparks conversation, and instantly adds value. Just make sure everything points back to the Starter Kits—that’s your main focus.
If you want to sell roller bottles or small items to offset booth costs, that’s totally fine—just don’t let those quick sales steal the spotlight. It’s easy to get distracted by instant gratification, but chasing small wins can lead to burnout and missed opportunity.
Remember, network marketing isn’t retail—it’s about building relationships, creating duplication, and developing loyal, long-term customers. You’re not just selling a product; you’re inviting people into a community. And some of them may just become your next leaders.
Extra Tips
Hand them a sign-up form and a pen.
Or (if doing it online) say, “I’ll go ahead and start setting up your account while you look over my cheat sheet to see if there’s anything else you want to add.”
Take notes on each person, to help your follow up efforts. You may think you’ll remember the details, but meeting so many people, it will all be a blur. And You want to make sure you remember to get back with “that lady with the special need you were going to look up.”
Let them know they’re not just getting oils—they’re getting you:
🤝 Support
🎉 Fun Classes
🧰 Team Resources
📚 Training
Have everything ready—forms, QR codes, checkout options—no distractions = no delay. 🙌🏻
And don’t forget to follow-up!
Click the above button to become a Brand Partner on The Common Scents Team. And be sure to set up an an orientation with me or your direct sponsor as soon as possible, so we can both help you to get plugged in to access all of our team resources.
